What's New on Wise

Today Wise Data Media (WDM) is very pleased to announce that it has been acquired by WhiteSmoke (TLV: WSMK) for up to $5.3 million. The last five years have been an incredible journey for Wise Data Media and this acquisition marks the culmination of many years of hard work as well as the start of an even more exciting future for Wise Data Media.

WhiteSmoke has been looking for the most optimal way to augment its operations in web, mobile and video ad services and Wise Data Media fits the bill perfectly for this objective.

Wise Data Media CEO, Tomer Sade, also wanted to take this opportunity to thank his team for their hard work and dedication, as the acquisition couldn’t have been achieved without them. Everyone at Wise Data Media is looking forward to continued growth and progress as they integrate into the WhiteSmoke team.

Of course, the outstanding Wise Data Media marketing platform will continue to offer all the cutting-edge, high-quality services it has always offered. WDM is also proud to be a part of the WhiteSmoke vision for improved profitability and business growth. At the same time, WDM’s company mission and values remain unchanged; the company now just has better resources and is in a better position to offer them and improve upon them.

Once again, we’re very excited to be sharing this news with you and will be keeping you updated about new developments as they come. In the meantime, thanks for being a part of the Wise Data Media journey! And remember, we’re just getting started, so stay tuned for more!

For more information about the acquisition, feel free to view the Globes article, WhiteSmoke Buys Wise Data Media”.

 

Mobile Video, Online Video Advertising, What's New on Wise
As an international marketing platform, Wise Data Media has its fingers on the pulse of the marketing world. We know, for example, the latest marketing technologies, the most effective and in-demand marketing channels, what marketers prefer, and what keeps them up nights worrying.
Also as a marketing platform, and one that prides itself on providing a full spec solution, we continuously try to address those exact issues that keep marketers up at night, that cause the most pain.  Hence, the development of Wise Content; our full solution, text-to-video technology that lets you create videos out of your text stories in seconds.
Studies have shown that video is the most effective way to engage an audience, but videos are also very difficult to create. First they are expensive in terms of time and resources. Second, publishers often don’t have the people or the proper channels to distribute them to the right audience. And that’s where Wise Content comes in. Its intent is to give publishers a tool to create videos basically at no cost; effectively giving them a new channel to reach their audiences without increasing their expenses.
But it’s not just the video creation technology that eases the pain of the publishers. Wise Content also provides access to premium, exclusive content; some of the best content out there and one of the largest libraries of content available.  Publishers can choose the type of video they want to create, how many to create and when to send them.
Of course, creators experience the same problems, the same kind of pain, as publishers. Fortunately, we have the solution for them too. Even when creators have top-notch, well-written content it’s of no value if it can’t be distributed to the right channels and the right audience.  Wise Content removes that headache, so creators can distribute their content in a way that maximizes revenue. Why? Because we can distribute your content to any of our 1000s of sites and via a variety of channels. We have the relationships, the technology and the knowledge to match the right content with the right publisher and the right user.
Ultimately, Wise Data Media is a full spectrum solution and that means we always need to be at the top of our game, which in turn means addressing the pain and the problems that marketing professionals face.  Wise Content is just one of the ways we’ve done that. We help you create more revenue channels, more content, and more intelligent targeting.

 

Artificial Intelligence, Video

There’s little doubt that video ads have left their mark on the advertising industry. In fact, they pretty much take center stage right now. According to Business Insider, “online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013…”  and eMarketer  said that “US digital video ad spending is predicted to reach $28.08 billion in 2020”. The same eMarketer article further stated that these “figures will make video the fastest-growing category on mobile, on desktop and overall from 2016 through 2020”

So what makes video advertising so appealing to advertisers? Well, for one, consumers love online video. Online videos are engaging and they’re mobile; increasing numbers of consumers are using tablets and smartphones to watch these videos. And since video is where consumers are increasingly spending their time, advertisers can reach their audience on the go too. Plus, videos are not only easily viewed, they’re also easily shared. Perhaps more important, though, is that search engines love video. Major search engine companies prioritize video content in the algorithms they use for rankings.  Another great feature of video that advertisers love is that they are able to convey a lot of information in a short amount of time.

Perhaps the biggest advantages of video ads and the different platforms they can be viewed on, however, is their targeting capabilities. This is where AI comes in and why AI and video ads truly is a marketing match made in heaven. While videos can be highly engaging and captivating, they won’t be effective if they don’t reach the right audience.  This is exactly where AI and deep learning deliver. With AI, advertisers can reach their target audience with the right message, via the right platform, at the right time.  AI uses data-driven insights to efficiently target consumers according to their age, location, gender, interests etc.,

In short, the combination of AI and video ads delivers endless targeting opportunities as well as captivating, engaging creative.

What's New on Wise

Great news! Wise Data Media’ new text-to-video technology, Wise Content, has launched! And we’re already getting great feedback. Wise Content is a new, full-solution text-to-video technology that can create videos out of text in just seconds with the option of using premium content.

Advertisers will jump at the chance to expand their reach using Wise Data Media’s unique, cross-video solution which includes the player, the content and the content delivery network. Plus, with its flexible integration and different models to choose from (fixed CPM, revenue share, and license), Wise Content is simple and quick to implement.

Publishers are also excited about the new Wise Content technology. As online video ads continue to dominate the marketing industry, publishers are increasingly aware of the need to deliver meaningful content to the right audience, so they are eager to gain excess to Wise Content’s premium, exclusive video content.

No wonder we’re so excited about this launch.  There’s always a demand for technology that can expand your monetization and boost marketing efforts. Wise Content has met that demand!

You can read more about Wise Content on MediaPost or Multichannel. Or better yet, just contact us directly.  We’ll be happy to reply.

Machine Learning, Mobile Video, Video

The marriage of mobile and video has created one of the most powerful advertising channels to date, making mobile video one of the fastest growing advertising channels as well. And given the advances in machine learning technology, which are fueling the transformation of video advertising, it’s unlikely that the popularity of this channel is going to abate anytime soon. In fact, according to eMarketer, “On a dollar basis, US digital video ad spending is predicted to reach $28.08 billion in 2020, up from $9.90 billion in 2016….These figures will make video the fastest-growing category on mobile, on desktop and overall from 2016 through 2020.”

We already know that the purpose of machine learning algorithms is to take the massive amount of consumer data that is collected, and analyze the information it contains about consumer demographics, interests and purchasing preferences. Marketers then use this analysis to determine the right audience for an ad and thus can create more focused and targeted ads, which leads to better campaign results.  This is especially helpful in video ad campaigns where the proper placement and timing of the ad is a critical aspect of a campaign’s success.

Marketers can also use machine learning technology for intelligent prediction of video campaign outcomes. In other words, machine learning can analyze data from previous campaigns to determine the likely success of a future video campaign.  They can do this because machine learning technology is so adept at gleaning insights from data, learning from the data and then generating data-driven predictive models based on those insights.  This all leads to higher click through and improved monetization of mobile audiences.

Yet another important reason that machine learning is having such an impact on the growth of video ads is that it enables quicker response time and greater flexibility. Because machine learning systems can essentially run in parallel with ad campaigns and provide immediate results, mobile advertisers are able to capture consumer interaction moments when they actually occur and then quickly act upon them.

What this all boils down to, is more engaging, more powerful, and more effective ad campaigns.  Clearly this is an exciting time for marketers.

What's New on Wise

In case you missed it, here is the Red Herring article announcing the Top 100 Asia award winners where, of course, Wise Data Media is listed!

Red Herring announced its Top 100 Asia award winners in recognition of the leading private companies from the region, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring Top 100 Asia enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 2000 privately financed companies each year in the Asia. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Google, Facebook, Kakao, Alibaba, Twitter, Rakuten, Salesforce.com, Xiaomi and YouTube would change the way we live and work.

“In 2016, selecting the top achievers was difficult as always,” said Alex Vieux, publisher and CEO of Red Herring. “The variety, depth, disruption and traction we saw from the early stage companies to those with significant scale made 2016 a great vintage to judge. The Asia winners are representative of the amazing ecosystem that never ceases to astound, with new and experienced entrepreneurs continuing to push the barriers of innovation. As one of the winners, Wise Data Media should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums, including print, online and exclusive events worldwide.  Red Herring provides an insider’s view and access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs.

Artificial Intelligence, Machine Learning

That’s right, bad, intrusive, irrelevant, ads are becoming a thing of the past thanks to inroads made in AI technology and marketing. Because of these inroads, advertisers can now focus on delivering quality, relevant, and useful ads to their customers. In addition, RTB technology means those ads can be delivered in real time across all digital devices. For advertisers, this means better ROI, greater efficiency, and larger scale and impact for their messaging.  For consumers, this means more useful and relevant ads, as well as a better digital experience, and fewer of the intrusive and irrelevant ads that so often make up the advertising landscape today.

AI can do this because it is able to synthesize and analyze vast amounts of data in real time in order to make smarter, more personalized marketing decisions. Plus, AI learns, through a continuous process of ‘self-improvement’, which ads are the best to deliver to which consumer, at which time, on which device and at which geographic location. Hence, more personalized and directed advertising, and less generalized, irrelevant advertising.

AI algorithms can even be used to predict what a customer might purchase in the future. In other words, targeted ads can reach consumers at the beginning of their purchasing journey so that, from the onset, customers only see the ads that might interest them.

We are already seeing AI’s fruitful impact on companies throughout the world, especially when it comes to the advertising and marketing industries. Furthermore, as these technologies improve and as the amount of data collected grows, AI will undoubtedly continue to transform these industries. Done right, and the marketing industry is definitely implementing AI algorithms and technology the right way, AI can have far-reaching and a positive impact for marketers and consumers alike.

What's New on Wise

September has started off as a busy month, and looking at the Wise events calendar, it’s just going to get busier. We started this month off with our participation at DMEXCO 2016 in Cologne, Germany. Asaf Hachman, Head of Business Development and Client Success here at Wise, was part of a panel, called “DMEXCO Meets Israel”, that was greeted with much interest and excitement. Wise Data Media would like to thank all those who attended for their helpful feedback and for giving us the opportunity to meet and network work with them.

Now, we are gearing up for Advertising Week next week in New York City. Not only will Asaf be attending this premier event, but Wise Data Media CEO, Tomer Sade, will also be there. Tomer and Asaf will be at Advertising Week from September 26th to the 29th exploring, learning and connecting with others in the industry.  If you would like to learn more about Wise Data Media or even just share your thoughts about our platform with us, Tomer would be happy to meet with you.  Just send us an email at info@wisedmedia.com.  We’ll get back to you immediately so we can schedule a convenient time for a meeting.

Looking forward to seeing and meeting you next week!

 

What's New on Wise

The DMEXCO Conference is already underway and we’re thrilled to announce that Wise Data Media’s very own Asaf Hachman will not only be attending, but also speaking on the panel at the “DMEXCO Meets Israel” Event!

DMEXCO, which takes place in Cologne, Germany, on September 14th and 15th, is expecting approximately 40,000 digital marketing pros to attend, and it’s no wonder given the array of topics to be discussed and the important figures in marketing that will be speaking there.  Other members of the Wise Data Media team will be there too, so you might even see a few familiar faces.

Attendees can expect to hear talks on everything from the latest in programmatic advertising, to how to do a better job of reaching people on a personal level using big data, to the evolution of ad agency models and ad blocking.  Some of the big names talking at DMEXCO include Twitter CEO Jack Dorsey, Google ads boss Sridhar Ramaswamy, Facebook’s VP of global marketing solutions, Carolyn Everson, Lego’s CMO Julie Goldin, and Vox Media CEO Jim Bankoff.

Of course, to those of us here at Wise Data Media, Asaf is the big name to be speaking at the conference. Asaf will be part of a panel discussing the following important topics:

  • Content and brand safety – this topic is the first and most important as its still changing and bring new challenges, we will explore some key solutions and methods in place and some future thoughts
  • The trade desk positions – 2016 was the agencies and trade desks key blooming year we will discuss the DSP/Agency/Trade desks roles and positioning going forward
  • Facebook and Google dynamic changes – as marketing leaders we will dive into Google and Facebook current announcements and discuss how this may affect the industry
  • M&A in the industry – the last 12 month brought many exciting deals – we will review few of them and analyze
  • Digital monetization strategy – companies are seeking their path into video monetization domain – we will discuss the strategy and needs behind this kind of transformation and market approach
  • Social listening aspects – new players in the market controlling the content listening aspects – we will explain who they are and how they change the experience and perception of the content
  • Video strategy – this is key parameter for understanding our world and execution needs strategy – we will discuss some great case studies and pivots that made difference
  • Data and content – content and data are the king and the queens – we will evaluate the latest highlight and technology in the industry
  • Breakthrough technology and innovation – in our crowded market ONLY unique technology makes a true difference – we will discuss some advanced tools and technologies we think are game changing
  • 2017 trends – we all know that our market change rapidly – we will review at glance our prediction for 2017 trends to watch.

We hope to see you at the conference. And feel free to check back at this blog or visit us on LinkedIn or Facebook for updates.

 

 

 

 

Data Management Platform, DMP, Online Advertising

Research we recently conducted here at Wise Data Media shows that online advertising activity has seen a marked increased during the U.S. presidential campaigns.  Specifically, our advanced marketing platform reported a significant increase in impressions and fill rates during both the US Democratic and Republican Conventions, with a decrease in CPMs.

Some of the most compelling results observed from our research were a 20% increase in fill rates during the Republican and Democratic Conventions in Ohio and Pennsylvania, where the events took place (see fig. xx), along with CPM dropping on average by $0.25 during the Democratic Convention, in order to attract advertisers.

Here are some more highlights from our research:

Online advertising activity for Republican and Democratic campaigning

  • During the Democratic Convention the amount of available Impressions on news domains with a focus on politics increased over the entirety of the U.S.
  • During the Republican Convention and Democratic Convention average CPM on news domains with a focus on politics decreased.
  • During the Republican and Democratic Conventions the fill rate increased by more than 20% in Ohio and Pennsylvania, where the conventions took place.
  • The U.S. of Florida, Illinois and Pennsylvania had the highest growth rate of Impressions during the Democratic Convention; all three states were carried by the Democratic party in the 2012 U.S. General Election.
  • The best time to buy traffic was during the Democratic Convention – the publishers offer more inventory and cheap CPM.
  • The Democratic Convention took place in Pennsylvania, where the amount of available advertising space increased by 50% that week.
  • The average CPM during the week of the Democratic Convention dropped by 0.25$ in order to attract advertisers.

Insights for specific news domains

  • The CNN App peaked during July 2016 having had the most downloads out of all the news apps.
  • CNN.com was the most popular news domain during July; in the last week of July during the Democratic Convention, the amount of advertising spaces increased by 40 Million.
  • During the Democratic Convention many news domains had more advertising spaces compared to other days in July.

capture

What can we conclude from this research? Tomer Sade, Wise’s founder and CEO, said that they “plainly indicate the advantages for online publishers and advertisers during U.S. presidential campaigning.” He further explained that “the high rate of impressions and low CPMs in comparison to the average for both throughout the year shows the benefits of ad campaigning during the elections and even more specifically, the benefits during campaign events. Also, upon further review of the research numbers, we can predict an on-line increase of impressions and fill rates for the U.S. General Election, if not more of a surge.”

We can also conclude that now is the perfect opportunity to take advantage of Wise’s recently launched, Wise Air. In case you missed all the fanfare, Wise Air is our new and advanced proprietary predictive bid technology that optimizes digital marketing campaigns pre-bidding. Companies and campaign managers utilize this progressive technology to know what and when to buy, and how much to buy prior to their purchases.  You can read more about Wise Air in this recently published MediaPost article.